“California Streaming”: iPhones, iPads and more released at Apple Event 2021
September is special—will say any Apple brand lover. This year too, Apple treated its loyal customer base and brand lovers with much fanfare. Despite an empty auditorium, the Apple Event 2021, held on 14 September, did not go unnoticed by renowned tech experts and global media. Starting with a beautiful montage to pay tribute to California, Tim Cook briefly introduced the latest shows and movies that’ll be released on Apple TV+ this year.
Later, Apple released seven new products including the much anticipated iPhone 13 lineup, two new iPads, and the new Apple Watch Series 7. Expectations were high regarding the release of AirPods 3 but Apple didn’t make any mention of the true wireless earphones. Here’s a list of products that formed the updates of Apple event 2021.
- iPad Mini
- Apple Watch 7
- iPhone 13
- iPhone 13 Mini
- iPhone 13 Pro
- iPhone 13 Pro Max
At Apple Event 2021, the tech giant also presented their new fitness service called Apple Fitness+ that is built entirely around the Apple Watch. Let’s get to the Apple event 2021 highlights one by one:
iPad: Apple released iPad 9 and iPad Mini 6 with noticeable upgrades from the previous generations. The iPad, which is the lowest costing iPad, gets an A13 bionic processor for faster workflow and an improved 12-megapixel front-facing camera for enhanced video call quality. Expected to go on sale as early as next week, the base model which starts at $329 gets a storage bump with 64GB storage, twice that of last year model, at the same price.
The iPad Mini comes with a smaller 8.3” liquid retina display featuring a redesigned flatter screen resembling the last year’s iPad Pro lineup. It also ditches the proprietary lightning connector for a USB-C port. The power button is incorporated with Touch ID to unlock the device. It also sports improvement in the form of WiFi 6, bigger battery life, 5G capabilities, 12-MP ultra-wide speakers at the back and solid-sounding landscape stereo speakers.
Apple Watch 7: The Series 7 Apple Watch is said to be the most durable Apple Watch ever. It has a tougher crack-resistant screen that has rounded edges and an industrial design. It has a 20% bigger screen area than last year’s model and the larger screen has an always-on retina display as well.
With longer battery life and fast charging, users are going to find it powerful enough to last a whole day. The new watch comes in five different colors including aluminum, titanium, steel, blue, and red, and is compatible with previous generation bands as well. Although Apple didn’t announce a release date, they said the Watch Series 7 will be launched in stores “later this fall.”
iPhone 13: Apple launched four new iPhones—iPhone 13 Mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The phones have screen sizes starting from 5.4” for the Mini and 6.7” for the Pro Max. The most anticipated upgrades and something the users wanted for a long time was a reduction in the “notch”, an adaptive 120 Hz display, and a better all-day battery.
The ProMotion 120Hz refresh rates are currently only available in the higher models. While the whole form factor is reminiscent of iPhone 12, the rear camera layout has changed with a diagonal positioning of the two wide and ultra-wide cameras on the base models—iPhone 13 and iPhone 13 Mini. Each phone runs on the new, six-core A15 Bionic chip and provides the same lag-free performance.
Apple announced a major camera upgrade with the new ‘Cinematic Mode’ available on every device. It lets users take better shots while holding focus to a moving object and provides superior video recording capabilities with the Apple ProRes video at 4K30p. It also supports Dolby Vision HDR videography. The phones are available in five new colors and the base models have the starting price as last year but an improved 128 GB of minimum storage.
While the COVID-19 pandemic might have reduced the ‘splashiness’ of the event with the absence of fans, press, partners, and audience in the auditorium, Apple still managed to hold a compelling event. More than 300,000 people had joined the live stream five minutes before the event, portraying its popularity and importance among the technology as well as the brand enthusiasts. The event laid to rest all the rumors surrounding the devices to give way for new rumors about the products yet to be released as well as the expected release of iOS 15.