Rapid Repair has Come a Long Way Since 2019 – Numbers Say It All
India is home to around unique users of iPhone and iPad and 20% of them go online to search for independent service providers when their device acts up. Mind you, these users don’t search for authorised service centres as they usually charge more.
And this is where the story of Rapid Repair begins…
In 2019, Rapid Repair sensed the immense opportunity that lies in Apple users who use the internet when they look for a reliable repair job through trustworthy independent repair service provider and do not want to go through the pain of exclusive service centres. And they decided to establish, strengthen and bank on their online presence to cater to such Apple users. It worked!
Today, Rapid Repair has a growing tribe of highly satisfied customers who not only seek their help for repair jobs, but also trust their technological advice.
So, this story is about how Rapid Repair has slowly yet steadily grown its presence across India as a brand which can be trusted almost blindly for the repair of all Apple devices.
It’s a growth story driven by the passion to offer the best customer service. You can imagine it as a concierge service for your smartphone, along with convenience, quality and affordability. What is remarkable is the prominent space Rapid Repair has carved for itself in the online territory, despite having no physical stores across India likes its main competitors (they have a state-of-the-art lab of course).
Here is their journey explained through facts and figures that define every start-up story.
Building a Dominant Online Presence
In the absence of a physical storefront, Rapid Repair makes the most of its website. In fact, of the website traffic it gets is organic in nature. Since the company’s biggest aim is to make it easy for Apple users to find a repair solution online, they make sure customers can find them easily when they search for an iPhone repair or a MacBook repair solution, or any other Apple product repair. In fact, the website gets around 2300-2800 unique visitors every day.
Once the customer lands on a vibrant and easy-to-navigate website (www.rapidrepair.in), they can choose the device for which they are seeking repair service. Next, on providing their mobile number, the customer receives an OTP. Submitting this OTP on the website unlocks the price list of different repair services. If the customer is alright with the price list, they can simply raise a repair request. In fact, the awesome user interface drives high conversion.
Once the repair request is raised, Rapid Repair’s CA&E (customer acquisition & experience) team gets in touch with the customer via a call. From there on, the process of collecting the device to delivering it repaired, is almost a seamless process that has been perfected by the brand over the years.
Vouching for this is the online community of Rapid Repair fans, who cannot seem to get over the excellent service they have received. Head over to the brand’s GMB page to read the reviews of happy customers.
Some other stats that indicate Rapid Repair’s popularity –
- Google rating – 4.9/5
- Facebook likes – 6283
- Instagram followers – 1587
Expert solutions for all Apple-device problems
Rapid Repair prides itself on being an expert on all types of repair problems associated with Apple devices. This has been a cornerstone of their success story since there are hardly any brands focusing only on repairing Apple devices. Also, not everyone can repair an Apple device. You need sophisticated tools, proper infrastructure, genuine spare parts, and most of all, expert knowledge.
No wonder, people looking for iPhone repair in Delhi NCR, or iPad repair in Bengaluru, or MacBook repair in Pune, or iWatch repair in Kolkata, or in any major cities in India, always turn to Rapid Repair. They know that Rapid Repair can hardly ever go wrong with an iPhone, MacBook, iPad, or iWatch repair.
From January 2019 to October 2021, 4322 is the total number of repair requests (or tickets) that Rapid Repair has served for Apple users. Of them, the number of complaints associated with each type of device is as follows: iPhone – 2803, iPad – 712, MacBook – 475, Apple Watch – 332.
Here is what the Rapid Repair techies are Expert at fixing:
- Damaged or malfunctioning cameras leading to poor picture quality
- Scratches or cracks on the display screen
- Rapidly draining or swollen battery
- Water damage
- Sound issues
- Malfunctioning charging port or headphone jack
- Damaged Bluetooth or Wi-Fi leading to poor connectivity
- Frozen at Apple logo
- Issues with display
- Unresponsive or malfunctioning touch bar, keyboard or trackpad
- Not turning on or not booting
- Charging issue
The common services Rapid Repair has offered in the last couple of years are as follows
The most common services Rapid Repair offers include battery replacement, display or screen replacement and solutions to Level 4 problems. Their experienced and trained crew of technicians use the latest tools to diagnose each problem and fix it in the least time possible.
Here are some numbers to elaborate on the work Rapid Repair does.
Display or Screen Replacement
- iPhone: 60% of all the iPhone tickets served are for screen / display replacement
- iPad: 85% of all iPad tickets served are for screen / display replacement
- Apple Watch: 95% of all Apple Watch tickets served are for screen / display replacement
- MacBook: 10% of all MacBook tickets served are for screen / display replacement
Level 4 problems (anything which requires repair on the device’s Mainboard section)
Rapid Repair has taken care of the following issues:
- iPhone – Charging IC, Audio IC, Tristar IC
- iPad – Tristar IC, Charging IC, NAND IC
- MacBook – Power supply connector/capacitor, display connector cable replacement (DIMM DISPLAY problems that are common in MacBook Air / Pro 2017-2018 models), replacement of connector cable between touchpad and keyboard to Mainboard
No matter what the problem is, the brand has been delivering top-notch service to its customers right from Day One. And that has not changed one bit even today.
Spreading PAN India
Rapid Repair is currently catering to customers across 18,000 pin codes in India. They expect this number to grow in the coming years. Since Gurgaon is the home base for Rapid Repair, they get maximum customers from there. They also receive many repair requests from other cities in India, as listed below –
- New Delhi
- Noida / Greater Noida
How did Rapid Repair get this far?
Every start-up faces their own set of unique challenges as they go about their journey in establishing their brand. Rapid Repair is no exception. Since its hallmark was offering premium quality repair service for the Indian customer, the first challenge they needed to deal with was getting reliable suppliers who would supply them genuine spare parts while meeting India’s import regulations. They did manage to solve the problem, and turn it into one of the main selling points – a brand which gives total assurance when it comes to spare parts.
Apart from this, there are a few more competencies that have helped Rapid Repair to stand out from the crowd and come this far.
They are –
- Experienced technicians with Level 4 repair skills
- Well-equipped and state-of-the-art lab
- Genuine spare parts
- Extremely quick turnaround, keeping the modern consumer in mind
- The latest tools for diagnosis and repair
- Free pickup and drop service, again keeping the convenience of consumers in mind
- Complete transparency regarding diagnostics and repair process
- Lifetime warranty
- Moneyback guarantee
- Free standby device in Delhi NCR
Miles to go…
The team at Rapid Repair believes that it is just the beginning. As Co-Founder and CEO, Rapid Repair, Gaurav Kaushik, puts it, “We have had a great start and we hope to go a long way in the future. It’s heartening to see so many Apple users, from across India, turn in their device to us after contacting us online, trusting us again and again to offer them the service quality we are known for. It is that kind of trust that we always hope to share with our customers. Today, most of our customers are millennials who understand and value the concept of premium electronics repair. This is a very positive change and great news for companies like ours, which set out to make a difference through high quality repair services in India.”